Glossary

Account

An account is the name and password used to login. Name and password is administrated by each user.

Ad

An advertisement is the promotion of a product, brand, or service to viewers. The goal of an ad is to attract interest, engagement, and sales.

Advertiser 

Advertisers are users who have access to The Platform and can book Campaigns. Direct Advertisers create Campaigns for oneself.

Budget

Total cost for your campaign. This is dependent on campaign length, creative duration, and selected movie theaters.

Campaign

An advertising Campaign. A Campaign has a Budget, Date Range, Theaters, and a Creative.

Creative

The ad shown. It must be a 15 or 30 second video ad with audio attached. For an overview of NCM Ad Specs, click HERE.

Notifications

Automatic email notifications sent from the platform.

Order

An order is the overall purchase and can include multiple campaigns.

Promo code

A promo code is a code you enter on the checkout page to get a discount on the current order.

reCAPTCHA

A method to determine whether the visitor is human or not, for example a robot.

When you sign-up to a platform, the CAPTCHA will give you one or more of the following three experiences:

• No interruption if a low “risk score” is returned.

• If a risk score is triggered, an “I’m not a robot” checkbox

• If a higher risk score is triggered, images where the visitor is advised to mark all images that follow a common theme.